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RESPONSIBLE AI

Innovate with integrity

Use AI to inspire a brighter work day ¨C without compromising on responsibility. ²ÝÝ®ÊÓÆµ Illuminate? makes it possible. See how we¡¯re building trust while creating real business value.

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BENEFITS

Responsible AI is the way forward

Responsible AI is not only the right thing to do ¨C it¡¯s the smart thing to do. With Illuminate, you get the best of both worlds: AI you can trust to realise more value, sooner.

User-friendly and user-trusted

We give you full visibility into how our AI works and full control over your data. So you can build trust and increase adoption, empowering people to use AI with confidence.

Better data, better decision-making

Our unified data model is fuelled by more than 800 billion transactions a year. This gives you the highest quality insights to make the best possible decisions.

Always ready, so you¡¯re never behind

In the fast-paced world of AI, Illuminate adapts to changing regulations and best practices just as fast ¨C without slowing down or rolling back valuable AI innovation.

Risk mitigation for peace of mind

Our robust risk management framework has been validated by independent third parties to give you confidence in our responsible AI-by-design approach.

PRINCIPLES

Our principles are our north star

Amplify human potential

We design AI to help people unlock opportunities, delegate monotonous tasks and focus on meaningful work that¡¯s uniquely human.

Positively impact society

We deliver AI to tackle real-world challenges and drive positive outcomes for our customers, their employees and our communities.

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Promote fairness and transparency

Our risk-based review process evaluates whether our AI is susceptible to unintended consequences and how to manage any risks.

Deliver on privacy commitments

We¡¯re committed to protecting user data, and we give customers transparency and control over where and how their data is used.

PRACTICES

How we put responsible AI into action

Our principles give us a solid foundation for our approach. But we don¡¯t stop there ¨C we bring them to every step of development. Learn more about our practices.

Built responsibly by design

We make safety and security part of everything we do ¨C from assessment to deployment. We never share customer data to train third-party public models.

People first, always

We put humans at the centre of our solutions. And we design for people of diverse ages, technical expertise, domain knowledge accessibility and spoken languages.

Crystal-clear explainability

We?make it easy to understand how we build, train and test our AI solutions. You don¡¯t have to wonder where your AI results came from ¨C it¡¯s explained right within the interface.

PEOPLE AND POLICY

Leading the charge in responsibility

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Assembling a powerhouse team

Some of the industry¡¯s brightest minds make up our team of social and data scientists, engineers and tech experts. Led by a board of C-suite executives, these diverse perspectives help us develop and maintain governance.

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Advocating for a brighter future

Not only do we adapt to the latest policies and best practices ¨C we set them. We¡¯ve helped develop the U.S. National Institute of Standards and Technology (NIST) AI Risk Management Framework and the European Union AI Act.

WORKDAY AI MASTERCLASS

Make AI for business your business

Ready to amplify human potential with AI? In the ²ÝÝ®ÊÓÆµ AI Masterclass, our expert leaders teach you how to responsibly build, deploy and govern AI within your organisation.

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RESOURCES

AI resources for you

See how we earn
your trust

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